If a gallery is to try to get your art for representation or for consignment purposes they would not want that same designer to become a competition who will be also selling their art online or through some other sources, for less. To the gallery owner, it is unethical and wrong for them to cover the costs of operating the gallery, then have the artist “under cut” them on price. This situation also becomes a “value issue” when the gallery is trying to market and sell the artist’s work. The price that the gallery is offering to the buyer or the art collector is the “best price”. In order to be able to buy the same art at a discount or at price lower than what the gallery is offering, eventually makes that art even worth less in the long run.
Yes, there are unscrupulous buyers and collectors of art who will be introduced to certain art pieces or to an artist, just to have that buyer, bypass the gallery and go deal direct with the artist. What that buyer is doing is seeking to cut out your photo gallery, with the hope of the artist eliminating the part of the price that would normally go to the gallery. Has the artist come out a head of this purchase? Not necessarily. Therefore the photo gallery Still Life has lost, the designer has not turn out forward and I assume that the customer has bought a item of art not worth as much too! Everybody just lost something in this example. The “losing” is merely in varying certifications, to each participant, and it occurs at different times and stages for every party.
Being an Artist Agent, I’m excited about internet gallery pricing because failure to display prices diminishes our ability to sell paintings. Art Galleries are in the business of marketing art. It’s a puzzle why some galleries (and artists) don’t post prices on their websites. Artwork collectors go to art gallery websites for information. If potential buyers don’t see basic information, they may become frustrated and navigate to another gallery website.
Art enthusiasts are not na? ve. They know art costs money. Why withhold information and manipulate collectors into calling the gallery? Many avid art collectors will never grab the phone to inquire about the price of art. Within addition, the customer aren’t contact a gallery after hours, so the probability to make a sale can only occur when the gallery is open.
World wide web visitors want details at their finger tips. The particular gallery will do a disservice to their collectors and the musicians by not using every possibility to sell their art. Every major art work photo gallery and auction house shows prices on their sites. It must be working for them!
Their artists don’t have steady prices. The artists inflate their prices for some galleries and reduce them in others. The gallery doesn’t want the customer to find out the price discrepancies. Artists that avoid maintain steady pricing are unprofessional. Fine art art galleries shouldn’t represent them.
One collector told me the lady saw a painting she needed to get in an ad in a national fine art magazine. She went to the gallery website and was frustrated— they did not post prices. Instead of call the gallery, she Google’d the artist’s name and found him at another gallery—one that posted prices. She called that gallery and bought a artwork from them.